The Real Estate CMO

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Lights, Camera, Action! Are Virtual Home Tours Worth the Investment?

If you’re thinking of selling your home, you’ve likely been approached or discussed with your Realtor, the prospect of a virtual home tour. In the Internet age, virtual home tours provide a unique viewpoint of your home but are they worth the investment.

People come into your home with three-dimensional cameras and takes images of every room. The put them all together to create an online tour of your home. It’s just like one done by a Realtor, but without having to be there.

We’ll examine if a virtual home tour is worth the expense when it comes to selling your home.

Virtual Home Tours Are Great for Travelers

People aren’t living in the same area anymore. Jobs take people from one part of the country to the other, and traveling is expensive. People would love to be able to fly down and spend a week visiting homes, but they don’t have the time.

Instead, they use virtual tours and social media to see homes and then narrow down the prospects. Instead of needing a week or more of house hunting, they’ve narrowed it down to just a few days. The virtual tour is like a being there.

It’s not just pictures, but something interactive. People don’t have time to visit homes and it’s too expensive to travel. Virtual home tours are perfect for millennials and others looking for a home.

Atmosphere Makes a Difference

A virtual home tour won’t do much to sell your house if the lighting isn’t right or if the atmosphere isn’t inviting. If it’s too dark and people can’t see the rooms well, they’re not going to choose the home. If you’re doing a virtual tour, then let in as much natural light as possible.

Stage the home to give it that lived in and home feeling. People aren’t there to feel it, so you must show them during the virtual tour. The people creating the tour should know the right angles to use.

All tours need to be actual pictures of your home and not digital recreations. They’ll know that they’re not looking at the actual home and no one is going to buy it like that.

People Have Freedom to Walk Through Home

What makes a virtual tour worthwhile is the ability to walk through the home as if they’re there. If your tour doesn’t give them that freedom, then it’s not worth it.

A person should be able to go from room to room and see every nook and cranny. Don’t have a linear tour where you take people from one room to another, let them choose the rooms to visit and in what order.

It makes them feel like they’re in control and imitates the feeling of an open house. Give them access to everything. If they think you’re hiding rooms, they’ll not choose your home.’

Virtual Tours Are A Must for Sellers

People use the Internet to search for homes, especially if they’re out of state. Virtual home tours give them freedom of an open house without having to be there. It’s an immersive experience that people are accustomed to.

If you want to learn more about virtual tours or growing your real estate business, then explore our site.