About 90% of the people who head to Google haven't made a buying decision when they start their search. When developing a lead generation strategy for your real estate agency, you need to learn how to jump on that opportunity! By using the top real estate agent lead generation strategies, you can start attracting new clients to your agency!

Not sure where to start? We're here to help. This guide on lead generation for real estate can give you the boost you need.

Start attracting more homeowners and buyers to your agency with these easy tips!

1. Search Engine Optimization

Search engine optimization (SEO) is one of the most cost-effective real estate agent lead generation strategies you can use. SEO allows you to rank higher on search engines like Google.

The higher you rank, the more people will see your business. At the same time, you're getting ahead of your competitors, increasing brand awareness, and generating more traffic.

SEO can also help smaller real estate agencies compete with bigger companies.

To use SEO, you'll need to know your target audience. Who are they? Define your audience based on:

• Age

• Gender

• Location

• Household income

• Habits

• Interests

Then, use these tools to develop a list of target keywords:

• Ahrefs

• SEMRush

• Google Keyword Planner

• Google Trends

What keywords are your ideal leads searching for? What topics are they researching? Start making a list!

Content

For a strong SEO strategy, you'll need to implement these keywords into high-quality content.

For example, you can compose regular blog posts or listing videos. In fact, video content will account for 80% of all web traffic by 2022. Use your content to keep your audience up-to-date with industry trends.

Don't forget to include links from credible resources in your content, too.

In time, you'll become a credible resource as well! With SEO, you can learn how to get real estate leads and boost your brand. 

2. Social Media

For successful lead generation for real estate agencies, you need to use every resource at your disposal. Social media is a great way to keep connected with your target audience.

Use social media to create genuine connections with your audience. Track how often people mention your agency with social listening. Then, respond to their post and create a conversation.

3. Pay-Per-Click

Pay-per-click (PPC) advertising allows you to create engaging digital ads. These ads can appear on search engines like Google or social media platforms.

Make sure to use your audience research to appear in front of your target audience. Then, craft compelling, eye-catching ads. You can use visual ads or text ads.

Once people click on your ads, they'll arrive at your site, giving you a chance to reel in the best real estate leads around!

Lead Generation for Real Estate: 3 Ways to Reel In Leads

Lead generation for real estate is easy when you have the right tools! With these tips, you can attract more leads and give your agency a boost. Get started with these strategies today.

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