How to Use Virtual Staging to Get More Page Views
Staging a property is a simple marketing strategy that yields major results. One 2018 survey revealed that of more than 4,000 homes, 68 percent of staged homes sold for 9 percent more than unstaged homes.
If an interior designer is out of the budget for you, it is still possible to stage a home. Virtual staging has become a go-to for real estate agents. Not only is virtual staging cheaper but it’s faster and easier.
Virtual staging takes real images of your property and inserts 3D-models of furniture and eye-catch home decor pieces. Still not sure how to use virtual staging? Here we outline ways you can use this staging technique.
Why is Virtual Staging Crucial for Selling a Listing?
Studies show that staged homes spent 72 percent less time on the market than unstaged homes. Why does this matter? The longer a home stays on the market, the more the price will decrease. Therefore, you want to make sure that your properties sell as fast as possible.
Before you list it, virtual stage it first. Doing this will allow you to post high-quality images on home listing sites. You can even print these images on marketing materials. The purpose of this is to entice home buyers and make the listing attractive.
How to Take Advantage of Virtual Staging
Now that you know the importance of virtual staging, let’s talk about ways you can use this technique to get more leads.
Invest in Virtual Staging Software
What’s great about virtual staging is that it is a simple process. There are some staging programs that allow you to stage the property yourself. Others only require you to submit photos and let a graphic artist take care of the rest.
Virtual staging software varies in price but they typically cost anywhere from $35 to $75 per photo. Some of the more notable home staging software includes Virtual Staging Solutions, BoxBrownie, and VisualStager.
Formulate a Social Media Marketing Strategy
Social media is a resourceful tool for real estate marketing. It doesn’t help to just post staged photos of your listing, formulate a marketing strategy.
First, use targeted hashtags that potential home buyers will search for. Next, use your staged photos and created targeted ads that bring visitors to your website. The key here is to use your virtually staged photos to attract your target home buyer and bring them to your site.
Amp Up Your Email Marketing
Another way you can engage your leads is through emails. You can include virtually staged photos in marketing emails.
Doing this will allow potential buyers to visualize the property as their potential home. Look at marketing emails as a tool that keeps your listing at the forefront of home buyers’ minds.
Take Your Real Estate Marketing to the Next Level
If you want to take your marketing to the next level, consider virtual staging. It helps sell listings at lightning speed and saves you time and money.
For further reading, check out our post on real estate marketing videos.
