People can definitely sniff out when a real estate agent is being too sales heavy and inauthentic. This can dissuade them from working with you.

Make sure you show your clients that you have their best interest in mind and that they can trust you. How do you do this? By being an authentic agent!

Keep reading for tips on how to excel in this market by having an open and honest attitude when working.

Make Yourself Available and Approachable 

A great way to retain clients is to make sure your clients know that you're available to answer questions or concerns for them. Although it's a fast-paced industry, it's important to take the time to give your clients what they need. If you let phone calls and emails go unanswered for too long, your current client might find a new realtor who can meet their needs. 

Let clients know how to best reach you and what time you can be available for them. This is a great way to stand out in this industry. Clients will find your availability for communication helpful and trustworthy. 

Don't Try to Sell to Your Client, Try to Educate Them

A great piece of advice for people in real estate is to think of a realtor's job as not to sell homes to clients but to educate them on the homes. Coaching and facilitating clients is a much better way to build trust. Educate them on the home, and give them advice instead.

It's also smart to ask your client what their goal is before their viewing, such as what they are looking for in a home. Remind them of these goals when viewing homes.

This can help show that you have been paying attention and it also adds an element of personalization. This shows your client that you want them to find the perfect home. 

Keep this tip in mind, as it can help show your willingness to put your clients before a sale. 

Honesty Is Key

Not only is lying about a home or neighborhood unethical, but it can also ruin your reputation as an agent. In real estate, reputation is everything, and you can lose a lot of potential clients through word of mouth.

Stay honest with your clients. If you don't know an answer to a question they're asking, that's ok - you can't know everything about a home or area. Let them know you're not sure and that you will look into it and get an answer back to them as soon as possible. 

Tips for Being an Authentic Real Estate Agent

Being a real estate agent is all about forming good relationships. Follow these tips for being a more authentic and honest real estate agent. Not only can it make you more ethical, but much more successful.

Implementing these tips will also help you keep a good reputation in the industry and retain clients. 

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