With COVID-19 quarantines still underway, you might feel like it's difficult to schedule regular house tours. If you're not scheduling tours, how are you selling properties?

By offering virtual home tours, you can start generating more business for your real estate agency while maintaining social distancing protocols. Virtual tours allow you to appeal to your target audience while keeping everyone safe. Still on the fence?

About 51% of marketers are already using interactive content. Almost 80% say this content boosts repeat visitors on their site. It can also improve messaging retention.

By creating video tours, you can stay top-of-mind with your target audience. That's not all!

Keep reading to discover the top benefits of creating virtual house tours. 

1. Generate More Site Traffic

About 50% of home buyers find their dream homes online. If you're not utilizing digital marketing tactics like interactive content, you could lose sales. 

Instead, consider using virtual tours to attract visitors to your real estate website.

You can use search engine optimization (SEO) to rank higher on search engines like Google. The higher you rank, the more often home buyers will see your site. A higher ranking can help you attract more traffic to your listings.

In order to improve your search engine ranking, you need to show Google people explore your content. A higher clickthrough rate and dwell time can increase your ranking. As people interact with your virtual house tours, your ranking will improve.

Then, you can attract even more buyers to your website!

2. Save Yourself Time

You only have so many hours in a day. It's difficult to split your focus when prospective buyers all want to meet on the same day. By offering virtual home tours, you can save time and appeal to every buyer.

Some people schedule a tour and cancel at the last minute. Others explore a property but change your mind. With virtual tours, you won't have to waste time with these half-interested buyers.

Instead, you can focus on buyers ready to close!

3. Stand Out From Competitors

If your competitors aren't already offering virtual home tours, you have a chance to get ahead. Offering these tours will help you stand out from the competition. 

With quarantines underway, it's essential that you stand out from the crowd. 

4. Offer Convenience

You can't schedule in-person tours every hour of every day. Unfortunately, missing a tour could cost you a sale. You need to appeal to the prospective buyer's schedule.

With a virtual house tour, you can! Virtual tours give prospective buyers the convenience to tour a property at every hour. They don't have to wait for availability on your schedule.

5. Highlight Key Home Features

Do you want buyers to focus on certain features for each property? With a virtual tour, you can keep their attention on these features.

Highlight specific features can help buyers recognize the value of these properties.

Start Stepping Up Sales: 5 Benefits of Offering Virtual Tours

Don't lose a prospective sale. Instead, increase sales by offering virtual tours! By posting virtual tours on your real estate website, you can generate more traffic than ever before.

Looking for more marketing advice for realtors? Explore our latest articles today!