4 Key Real Estate Advertising Mistakes To Avoid

Are you trying to improve your real estate advertising and marketing strategies? Real estate marketing isn't as easy as it seems. Even in a hot housing market, you need to market everything the right way if you want to find the right buyers and sellers. 

So how can you make things easier on yourself? 

We want to guide you. Keep reading to learn how to avoid marketing mistakes in real estate by learning about the mistakes that other people have made (and fixed). Here are some common marketing mistakes. 

1. Neglecting Home Staging

So you have the perfect house that's ready for a new buyer, but why isn't anyone putting in an offer? Does the house look like somewhere that you'd want to live in? 

There are several ways that not staging a home can be problematic. One of our top real estate marketing tips is to either stage with a professional or do a DIY staging with rented furniture. 

If a home is full of furniture from the sellers and that furniture isn't aesthetically pleasing, buyers might not be able to see past it. They might also have a hard time seeing past clutter.

If the house is empty, it can seem too sterile. Having new and clean furniture in the house is a great way to give it a blank slate while also making it seem "lived in."

2. Not Hiring a Photographer

Do you take all of the real estate photos yourself? Unless you're a savvy photographer with a good camera, you might want to reconsider.

Bad photos are often enough to drive away potential buyers. Whether they're grainy, they use bad filters, or they aren't angled the right way, they're not showing off the full potential of the home. 

Invest in a good real estate photographer. They're worth the money. 

3. Ignoring Your Website

How much attention do you pay to your website? Are you properly utilizing SEO?

SEO is what moves your website up the search engine rankings. This means that more people are going to see you. By using things like content marketing and smart website design, your SEO will increase. 

Make sure that your website is responsive and easy to navigate so people are able to browse and contact you without a struggle. 

4. Not Utilizing Social Media 

Social media marketing is everything in 2021. Are you doing it, or are you behind the times? 

Many people find their new homes via Facebook Marketplace. You can advertise homes or your services on Facebook and the website makes it easy for potential buyers and sellers to contact you. 

Many younger people use Instagram, so using it to upload your best real estate photos and advertise homes is a great way to attract buyers looking for their first homes. 

Improve Your Real Estate Advertising Today

When you improve your real estate advertising, you get more (and better) clients headed your way to buy and sell their homes. Don't make any of these real estate marketing mistakes. 

When you improve your tactics the clients will come flooding in!

For more helpful articles that can help you grow your real estate business, check out The Real Estate CMO. We're here to help agents thrive.