The Real Estate CMO

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3 Surefire Tips To Increase Your Real Estate Sales

Are you hoping to boost your profits this year by increasing your real estate sales? This is a crowded market, so it's smart to learn about new ways you can stay ahead of competitors and market to new clients. 

Keep reading for some ideas that can increase real estate sales in no time. Grow your real estate career and your clientele with these tips and tricks. 

1. Utilize Social Media 

Are you using social media marketing for your real estate business? If not, you should start. Creating a real estate account on at least one social media platform can put your business in front of tons of new potential clients. 

Pick a platform such as Facebook or Instagram that will allow you to run ads, share engaging content, and generate leads. Get creative by using your social media platforms to do live tours of new homes on the market. Make post congratulating home buyers while also showing your audeince how you're changing people's lives and finding them their dream homes. 

Using social media can grow your clientele, build a brand around your business, and can give you a larger audeince to share listings with in new and creative ways. 

2. Ask for Referrals 

Working with a trusted real estate agent is incredibly important for those buying or selling a home. For this reason, having great customer referrals and testimonials on your website is incredibly important. This builds social proof, showing your potential clients that others have used your services with great results. 

Drive your past clients to make referrals by requesting them on your website, or using branded materials that make it easy to be referred. Consider giving your clients a special offer or gift for recommending you to others. This will help you generate leads, using word of mouth like exposure to find clients that are looking to buy or sell.  

3. Email Marketing 

Email marketing is an effective way to reach out to clients new and old. Create an email marketing plan where you send out weekly or bi-monthly emails with informative information. This could include educational advice such as market research, community news, or advice for homeowners. 

This is a great way to stay fresh in your client's minds. If a past client is looking to buy or sell in the future, they are more likely to remember you due to brand recognition. This allows you to still have a way to communicate with your client base on a regular basis, allowing them an easy way to get in contact with you. 

Up Your Real Estate Sales With These Tactics 

If you're hoping to boost your real estate sales this year, consider trying some or all of these easy and effective strategies. By reaching out to clients that are new and old using digital marketing tactics as well as trusty referrals, you're sure to reach more people that are in need of your services. Do all you can to continue to grow your business and skyrocket your profits this year by trying out new marketing methods. 

For tons of helpful advice for real estate agents, browse the additional articles on our site.